About Muscle Icon

THE FITNESS COMPETITION THAT CONNECTS COMPETITORS WITH FANS AND SPONSORS

Who We Are

Muscle Icon is the next generation fitness competition. Our goal is to meaningfully connect athletes, fans and sponsors to foster authentic relationships for mutual benefit. We pride ourselves on our no-politics approach to competitions. Muscle Icon is dedicated to helping athletes build their brands and better engage with their audience through free tools and resources. We encourage everyone to be a teammate, even when they are competing against others -- to push themselves, motivate others and to be a positive role model.

Mission & Core Values

TRANSFORMING THE WAY ATHLETES ENGAGE AND CONNECT.

  1. Meaningful connections over everything.
  2. Make being healthy enjoyable.
  3. Build authentic relationships with athletes, fans, and sponsors.
  4. Push yourself, motivate others, be a role model.
  5. Be a team member, even when you compete against others.

Team

Muscle Icon was founded by Dan Mendoza

Dan Mendoza

Founder

Rob Torres is the founder of Millennials Digital and an acting partner and adviser to Muscle Icon.

Rob Torres

Project Manager

Nick Rotta videographer and creative professional

Nick Rotta

Creative Lead

Where should you begin?

Join for free

Compete

Easily register to become a Muscle Icon competitor. Competitors receive exclusive access to industry updates and resources.

Gain an edge

Resources

Expertly picked tools and resources to help gain an edge. Exclusively for competitors and fitness enthusiasts.

Find events

Calendar

Discover upcoming Muscle Icon events, purchase tickets and learn more about the competition.

Become a sponsor

Sponsor

Have a business or resource that's useful for competitors and attendees? Sponsor an event or our website.